Happilac campaigns against illiteracy, for a better cause
In April 2018, Happilac Paints launched the Happilac WipeOut Illiteracy Campaign, spearheaded by renowned former cricketer & acclaimed celebrity, Shahid Afridi. The aim of this campaign is to not only spread awareness about illiteracy but to take steps towards achieving a far more enlightened Pakistan. With nearly half the country’s population not meeting the minimum requirements to be classified as literate, it is imperative that steps be taken to counter this prevalent predicament that the nation faces. Therefore, Happilac launched this campaign to begin the process of imparting basic education and civic sense to the country’s unschooled, regardless of age & gender.